The current situation has made people nostalgic, but what is it they are nostalgic for? This is the big question, perhaps too big for this modest blog. Is it the 1970s, a time of one actual/manufactured outrage and disaster after another? As a girl growing up in this time I have (for personal reasons that don’t really fit in here) very little nostalgia for this period, as so much of it was so monochrome and repetitive when it wasn’t disturbing and frightening. Yet even there, you can see how for so many anything distracting or weird or indeed nostalgic was attractive, even necessary.*
“I Wanna Dance Wit Choo” was the second hit single for Bronx-born Sir Monti Rock III and his backing singers – including Four Season Bob Crewe and his writing pal Kenny Nolan, who both dug the disco scene and very much wanted to get involved. I could go into why disco was popular and the people who went to discos, but let’s just say at this point people were already starting to see disco was a ‘thing’ and they weren’t just male-only spaces as they had been before. At the same time, this is a camp single if there ever was one, (with Sir Monti sounding like David Johansen, ranting in English and Spanish**) and it can be heard as either very enthusiastic or kind of annoying, depending on how much you knew about the already outrageous public appearances of Monti Rock (who had been on tv regularly since the 60s, charming Johnny Carson on the Tonight Show.) That said, Disco Tex and His Sex-o-lettes definitely made personal appearances in actual discos, telling people to open up, loosen up and have fun and dance - it's disco time, baby!***
While this single got to #2 on the Luxembourg chart, Disco Tex and his entourage were never going to stay around for long – one more album (Manhattan Millionaire – but of course) and he was off making movies and Crewe and Nolan had already written “Lady Marmalade” and “My Eyes Adored You” which have both fared much better over time than the kitschy, outspoken man from the Bronx. People remember (or they lazily let the radio/media remember for them) certain things, but not others. The 70s was a weird decade, and this being as decisively not played as other obscure #2s from this time shows how people want to look back, for sure, but not that much.
Also getting to #2 on the Luxembourg chart, Gladys Knight and the Pips (though the Pips are taking a break here; it’s just Gladys) certainly know what nostalgia and looking back are really about. Knight mentions ‘the good ol’ days’ in a way that show that while she knows the pleasures and satisfactions of looking back, they are themselves a bit fatuous and she wonders if the children of the mid-70s will look back at this time – a time of real hardship in Harlem and all of NYC as it was declared bankrupt – if even this time will be recalled with aw-c’mon-it-was-great-really fondness.
This is a live recording from the Apollo; Knight’s audience is not exactly looking back at the same world as those who heard this song in the context of its movie. The classic line about “what’s too painful to remember we simply choose to forget” (thank you, Alan and Marilyn Bergman) is true, but I know from my own experience that it’s a privilege to ‘choose’ to forget something. It’s far more common (for me) to have to be vigilant about not recalling things and being active in forgiving people in my past in order to move forwards. Let the past be the past. Knight knows people will talk about how much better things were, but she also knows it’s a folly, a way of avoiding dealing with the here and now.
But people who are living in tough times want fun – and if nostalgia is a way out, they will take it. The 70s was in a way a long process of trying to escape from itself, done in part by trying to remember. Though again, what is being remembered?
Up next: It’s not how you do it, it’s just that you do it.
*Nostalgia for the 50s was at a high-tide point round about now, what with American Graffiti more or less begetting Happy Days. The 70s would go back even further in the next year or so.
** His real name is Joseph Montanez Jr.
***The Pet Shop Boys song “Electricity” directly mentions Disco Tex – sung from the point of view of perhaps Neil Tennant himself?
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