As many of you who read me will know, I was far too young to
be caught up in the whole fanatical David Cassidy vs. Donny Osmonds/The Osmonds
imbroglio, and in coming to think of it I doubt that even if I was the right
age, I would have been all that interested; neither are my type. So I can write here with some objectivity
about this rivalry, mainly that it was an ersatz Cowsills vs. the white Jackson
5 and that this is how the 60s were evolving into the 70s. This is odd in retrospect, and produced some remarkable singles.
One of them was this song – the only hit song in a genre
full of car worship to be actively against
them. The environmental movement –
pardon me, the ecological movement – was still fresh at this time and it mainly
looked at everything and said that it was polluted. Visual pollution, noise pollution and a host
of variants were all in the news, perhaps to distract from something else in
American life? The still-going Vietnam
war, perhaps, or…something happening right there in D.C. itself? The car – in my experience the early 70s car
was a huge station wagon or a big hulking thing that used a lot of gas, took up
a lot of space (I think of the car Cannon
used to drive around) and was a kind of symbol of US dominance. In our own family we had a French car, a
Renault 16, which my father bought as he was tall and needed the legroom, plus
it was French and that always counted
for something with him. There were
compact VW beetles that were noisy and reliable and got good mileage, not to
mention VW vans, but for Americans a car was a second home by now, and the
roomier and sleeker, the better.
So it is a surprise to hear these clean-cut Mormons talking
about the insanity of cars, their never-ending proliferation and how many there
are and how many more there will be.
This was before the oil crisis, before the gas guzzlers were traded in
for the smaller cars (the Pinto being one that, um, didn’t last) – so this is
actually a prescient call for a more reasonable way of getting around, if not
giving up driving a car for good and using some other means of
transportation. The US was about to
haplessly go into a period of confusion and recession and general breakdown the
likes of which had never been contemplated; faced with such big problems, they
started to take little things seriously, perhaps realizing that in fact they
weren’t that little to begin with. In
the 70s the personal became the political (and after assassination after
assassination and Vietnam dragging on, that attitude is understandable) and
everyone can agree on the importance of clean streets*, bald eagles and ‘Turn
down that music, if that’s what you call music.’ Indeed in retrospect this aspect of the 70s
is the one that has had the biggest effect (outside of various liberation
movements) in making the modern world the bicycle-friendly pesticide-free
use-your-own bag no artificial anything paradise it is today. (Cough.)
The horses are still out there (SUVs, for the most part) and they are
still crazy, even if going at the 55mph speed limit, which in my experience is
about how fast they can go without losing traction.
If anyone is reading this wants to know, I don’t drive, I
don’t know how to drive (terribly glamourous I know) mainly because my spatial
relations w/r/t a car/van/truck would be useless; I bump into enough
pedestrians as it is and would no doubt bump into vehicles too, and seeing how
other drivers drive here in London (either in a slackerly way as if it’s a
Sunday or in a way that can best be described as ‘opportunistic’) doesn’t make
me confident I could learn here either.
(My main spatial skill as such is map-reading; I am a born navigator, as
is my mom, who never got her licence, as driving in Silverlake
is…scary**.) But I digress…
Apart from the ecological aspects, this was and is a rockin' song in the best sense; loud, weirdly noisy (that horse's neigh done by Donny Osmond himself and later sampled by Pop Will Eat Itself for their epic "Def Con One" and just plain exciting in a way that a little kid could understand. This is rock 'n' roll just as much as any of the big Four, and by itself it fully justifies the Osmond mania of the time (complete with the band having to be smuggled in to the Top of the Pops studios to perform it). I would love to hear Neil Young cover it.
Next up: what is he
saying? Steve McQueen? What?
*A lot of environmental songs from this era have other
meanings in them, such as the Philadelphia All-Stars’ “Let’s Clean Up The
Ghetto” which about a lot more than beautifying your block by planting a
garden, though it’s about that too.
**Those of you who know how hilly it can get know what I’m
talking about. Imagine being at the very
top of Baxter Drive and feeling the ground give way and you can see why my mom
said ‘no thank you.’ I was in the
backseat at the time, of course (and this was in 1972).
1 comment:
You're spot on about it exciting little kids - this is where I came in. It wasn't quite the first hit to permeate my consciousness -"Ernie" was shown once or twice through the windows on "Play School" and the neighbour's kids trilled "Chirpy Chirpy Cheep Cheep" to a near
violence-provoking extent - but this is where it really began.
In the last two weeks of the autumn term my schoolmates (esp the girls) started talking about the song and then at the Christmas party it was played and wow, it was the most exciting thing I'd heard in my short life. Then it was a case of watching Top Of The Pops ( previously a cue for bedtime ) to see it, being introduced to the concept of the charts, Mum being appalled at "My Ding-A-Ling" , transistor radio to school and a lifetime's passion is born.
Objectively it's still a great record, wildly untypical down to least-celebrated brother Jay doing the lead vocal and that John Lord -ish organ screech ( did Donny really play it ?) I soon recoiled from the image - it took a while for me to realise Donny was a boy- and switched affections to The Sweet.It's only been in recent years that I can appreciate things like "The Proud One" and "Let Me In" as finely crafted MOR. This however will always be received with loving gratitude.
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